Entrepreneur, Advisor, Inventor, Occasional Investor

I am brucewarila on gmail and twitter.

If calling (+1.978.265.5432), please send me a text first so that I know that you are a human.

I live in Massachusetts with my wife and four children.

When I am not moving my ventures forward (80% of the list below), I advise and occasionally work for founders who are dedicated to launching innovations that will change the world (20% of the list below). 

Atomic Recreation - 2018 -  a recreation innovation lab dedicated to creating, testing, and commercializing ideas that will motivate more humans to vigorously exercise. I am currently designing software and facilities that will support Atomic’s mission.

SQGO Innovations - 2018 - I collaborate on the writing of patent claims (mobile software) and on the strategy and details involved in patent monetization. I also recruit top-tier developer talent to advise the company on the state of the art [software].

Bella Gaia - 2018 - similar to Cirque Du Soleil or Blue Man Group, but dedicated to immersive ecotainment. I crunch numbers and advise the founder on matters related to planning and funding the construction of the world’s first dedicated fulldome eco theatre.

AlwaysBeMoving.org - 2018 - a website where experienced soccer coaches collaborate to transfer knowledge to new soccer coaches. I created this site to grow the pool of dedicated soccer players.

Clean Green Music Machine - 2017 - a nonprofit dedicated to changing the trajectory of climate change. I created the social impact analysis, the business plan, the executive summary, the donor pitch, the CGMM website, the Turn It Up website, the app strategy, and a crypto token protocol that will support the mission of CGMM.

Fitivity - 2017 - I advised the founder on a business, tech, and a content strategy that led to Fitivity’s first significant round of investment.

StackChat (messaging) - 2016 - designed prototypes, interviewed potential users, tested brand concepts, and analyzed the opportunity for creating a niche chat platform.

3RD (hospitality) - analyzed the investor opportunity for, and the social impact of, a new hospitality brand that launched in 2015. In the process, I created the most widely downloaded free restaurant pro forma in the world.  

Spotlight.io (influencer commerce) - recruited developers, interviewed influencers, designed prototypes, raised seed capital, managed software development efforts, and unwound this venture.

Emergent Discovery (ad targeting) - designed product prototypes and analyzed the opportunity for targeting banner ads based upon music preferences.

Music Xray - responsible for the song submission business model, the brand name, recruiting the CTO, and for delivering Music Xray’s initial product iteration.

Jediah - while working in the music industry, I backed a band. The music was great, but the band crashed and burned. However, Jediah’s legal framework inspired hundreds of record labels and thousands of artists to create interest-aligning 360 deals.

Lancaster Marketplace (alternative retail) - led advertising and marketing efforts to launch the largest indoor-outdoor marketplace in New England.

Songboost (music promotion tools) - designed a suite of music promotion tools and launched this brand within the music industry.

SQGO (mobile, cross-platform development) - designed a user interface for handheld devices, recruited software developers, and obtained numerous patents.

Yospace (mobile development) - responsible for the brand, initial product management, marketing, and the sales team that established this brand within the wireless industry.

Crawford Group (automotive) - designed information systems, managed the sales team, and coordinated the marketing efforts that made this company an industry leader.

CGI (big data) - designed proprietary bidding software that leveraged industry-wide supply, demand, and pricing information.

Smarter Glass (sales lead generator) - led the creation of a free online database that engineers used to compare, analyze, and source LCD displays.

R&B Software (packaged software) - promoted and sold software worldwide, and negotiated software contracts with Fortune 500 companies.

Winsor Heights (real estate development) - acquired property, presented to local boards, obtained permits, raised capital, managed construction efforts, and marketed property.

Blogs I Launched - Blogging is not necessarily an inbound marketing strategy that I would use in 2018. However, here are some of the blogs I launched prior to 2015.  

Music Think Tank (established music industry blog) - responsible for the brand, the launch, contributor recruitment, and for the creation of high-value, industry content.

Display Alliance (established display industry blog) - responsible for the brand, contributor recruitment, and for launching this successful display (LCD) industry blog.

Design My Major (education) - led the effort to establish a new online brand (as a blog) for the interdisciplinary course of study at the University of Massachusetts.

Echo Louder (this blog) - a mix of posts that I write for my children, and for five hundred other subscribers (mostly artists).


Software Design - University of Massachusetts @ Amherst / BDIC


Dedicated father of four.  Avid mogul skier. Health nut.  Soccer coach.