Miscellaneous Bruce William Miscellaneous Bruce William

Easy Fitness Advice

Your fightline is an exact time each day, 10:00 AM for example, when you ask yourself these questions: “Did I win yesterday?” and “How can I win today?”. More specifically, “What do I need to do over the next twenty-four hours to be healthier than the last twenty-four hours?”

Pertaining to health, wellness, and fitness, I stay in the top 5% for my age; always have and fingers crossed, I always will.

The secret is to have a fightline.

Your fightline is an exact time each day, 10:00 AM for example, when you ask yourself these questions: “Did I win yesterday?” and “How can I win today?”. More specifically, “What do I need to do over the next twenty-four hours to be healthier than the last twenty-four hours?”

Your assessment of yesterday informs what you need to do today. You are either going to subtract stuff from yesterday (stress, caffeine, sit time, alcohol, sugar, etc.) or add stuff (steps, meditation, reps, protein, fiber, water, stretches, etc.). This addition and subtraction is fightline math.

If you lost yesterday, the day before, the day before that, and so on for days, weeks, months or even years, there’s only one thing left to do: win tomorrow.

You can win tomorrow by making small, fightline calculations: a bit of stress reduction here; some extra steps there; one less drink of coffee or wine; and/or any other smart addition to, or subtraction from, yesterday.

Be consistent. You’re better off doing ten pushups every day, than doing a hundred one day and nothing the next.

Be reasonable. You’re better off walking up one short hill every day, than climbing a mountain every month.

Be aware. When you can feel your adjustments, you’re making genuine progress. Daily walks are perceptible; removing ten grains of sugar from your daily diet might not be.

Be mathematical. You’re aging every day. There’s no such thing as staying level by living life today exactly like you did yesterday. Use fightline math to stay ahead of your biological clock.

If you are consistent, reasonable, aware and mathematical, you’ll become the best version of yourself. I guarantee it.

As for my fightline, it’s 9:30 AM, right after my Unified Health and Performance workout on Zoom. At this time, I know if I lost yesterday (always due to bad decisions); it’s also when I calculate how to win tomorrow.

FYI: the older we get, the harder the fight!

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Sports Business, Miscellaneous Bruce William Sports Business, Miscellaneous Bruce William

The Hardest Problem in Recreation

If we want more people to be compelled to vigorously exercise, mixed-group scheduling combined with play space provisioning is the hardest problem (in recreation) to solve.

If we want more people to be compelled to vigorously exercise, mixed-group scheduling combined with play space provisioning is the hardest problem (in recreation) to solve.

• • •

It’s 4:00 PM on a sunny Saturday afternoon and Joe, age 8, is sitting on the couch watching television. There are five hundred other kids within ten miles doing nearly the same thing. There are countless athletic fields, play courts, and parks nearby...and all of them are empty.

Everyone is bored, but nobody is playing.  

Most kids - and many adults - won’t turn down an opportunity to vigorously participate in a fun group activity. So why are so many of them sitting on the couch?

Imagine five hundred willing participants within ten miles (more or less depending on population density), they are girls and boys ages eight to eighteen, athletes and non-athletes, and availability (to play) depends on transportation and other commitments.

Today, to spontaneously move five hundred kids off of the couch, it would take an army of on-demand coordinators to reserve play spaces, schedule supervision, and distribute the participants into balanced play groups that meet everyone's needs.  

The coordinators would have to account for availability (kids and supervisors by time slot), age-range, gender, skill-level, friend requests (to play together), transportation logistics, proximity, and play space inventory.

All of this coordinating would require at least five-thousand messages, and just as many playgroup and destination re-configurations.  

Moreover, securing safe, convenient, and appropriate places to play makes the problem even harder to solve. Participants will need to cross borders into other towns and cities to participate, and this is typically frowned upon by host communities that maintain public spaces for local taxpayers (only).

Now imagine doing this planning, reserving, and coordinating within every ten mile radius, every day, and all day long; this is what it will take to get people everywhere...spontaneously off of the couch. 

Leagues, clubs, and youth sports organizations solve a tiny fraction of this problem, but they can’t deliver a solution on demand. It’s too hard.  

If we want to get people to get off the couch by enabling spontaneous group play, we have to solve this problem first.

Eighty percent of the solution involves designing a super-simple (to end users) on-demand, playgroup scheduling and communication system (see www.x.ai for ideas), and the remaining twenty percent of the solution involves continuously providing enough play space inventory.

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Miscellaneous Bruce William Miscellaneous Bruce William

Free Restaurant Pro-Forma

This post on my blog is an odd duck for me. However, I realize this post is useful to others. In 2016, I did in fact consider investing in a huge restaurant concept with some friends. If you found this post, I would love to know if the spreadsheet was useful. Please send me a note and/or feedback to brucewarila on Twitter or Gmail.

This post on my blog is an odd duck for me. However, I realize this post is useful to others. In 2016, I did in fact consider investing in a huge restaurant concept with some friends. If you found this post, I would love to know if the spreadsheet was useful. Please send me a note and/or feedback to brucewarila on Twitter or Gmail.


Lots of entrepreneurs consider the restaurant business.  It’s easy to sit in a restaurant and imagine doing it better.  I’m no different.  So, when presented with the opportunity to invest in a new restaurant business, I dove in like a Shark Tank advisor.  

In reality, the restaurant business is hard.  It’s really hard.  Those that have mastered the trade are often immensely successful; everyone else seems to struggle.

Like any new business, the best place to begin is to develop a detailed understanding of how wealth is created and lost.  There are four essential steps to this process:

  1. Find truly successful industry advisors.

  2. Read all of the how-to (succeed) advice on the Internet.

  3. Create an operating budget from scratch.

  4. Validate assumptions with your advisors.

To save everyone that stumbles upon this post some of the time it takes to create an operating budget from scratch, here’s the one I created.

Some things you need to know:

  • There are many hidden columns in the workbook.

  • Many variables are within the hidden columns.

  • We were planning a HUGE multi-purpose facility in the middle of a densely populated city.

  • Some of the numbers were intentionally altered to differ from the actual plan.

  • You should validate F&B costs, labor costs, and other costs, as a percentage of gross sales, with your advisors.

  • Sales and marketing costs reflect the effort required to drive a significant event business.

  • The ‘comps’ within the workbook were surfaced from information we found on the Internet.

  • The ‘impact’ tab was our attempt to measure the social impact of this business.  

For each division (restaurant, cafe, events) we estimated an average week two years in the future; projections then ramped up to and over this estimate on a monthly basis (over a five-year period).

Anyone with some basic knowledge of Excel should be able to pick apart and customize this workbook to fit your needs.  

Thanks to Travis Talbot, Franklin Ferguson, and Daniel Clarke for helping me with this.  I did not know anything about the F&B business when I started.  These guys had to answer over a thousand questions to get me up to speed.

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Miscellaneous Bruce William Miscellaneous Bruce William

Facebook Attention Banking Infrastructure

Facebook is positioned to become the world's attention banking infrastructure. We live in an attention economy where the capacity to attract attention is given, sold, bought and traded daily…transparently and otherwise.

I wrote this in 2012.

So far, the analysis of Facebook's prospects for success or failure has centered on Facebook's capacity to monetize aggregate time spent on Facebook via some sort of Facebook-take-all advertising mechanism.  This analysis seems awfully shallow and unimaginative to me.

Facebook is positioned to become the world's attention banking infrastructure.  We live in an attention economy where the capacity to attract attention is given, sold, bought and traded daily…transparently and otherwise.

There are millions of humans on Facebook that are the thought, style, opinion and consumption leaders, and each on of them has a dynamic attention capital account.  In my opinion, the future of Facebook lies in enabling influencers to monetize their reputations and the downstream attention that flows from each and every (thin or thick) reputation.

On Facebook, every user has a private inbox and thus a queue for processing paid (and not) requests for attention; every user has a place, a timeline, where attention is proclaimed, consumed, liked and annotated; and most importantly, Facebook has the capacity to measure and convert attention into a currency…to be spent on Facebook and elsewhere.  

I wouldn't bet against Facebook yet.  Then again, execution is everything…

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