Entrepreneurship, Product Design Bruce William Entrepreneurship, Product Design Bruce William

The Haley Pitch Every Founder Should Know

Prior to spending a ton of time on a business plan or an investor deck, create a simple Haley Pitch. It's the most efficient way to obtain valuable feedback from advisors, mentors, and the critics you respect. You should be able to demonstrate that you have invested at least one hundred hours discussing prototypes, mockups, storyboards, or wireframes with potential users and/or customers.

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Entrepreneurship, Product Design Bruce William Entrepreneurship, Product Design Bruce William

Product Scaffolding

I frequently get into discussions and debates with friends and founders about the viability of new products and services. Product scaffolding makes it easy for me to rapidly evaluate the opportunity size, branding, and believability (is it possible). In my experience, if you can’t describe your product or service using simple, harmonious product scaffolding, your venture will struggle.

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